Sales and Marketing Specialist

Job Description

We are seeking a dynamic and results-driven Sales and Marketing Specialist to join our team. This role is responsible for developing and executing strategic sales and marketing initiatives to drive revenue growth, enhance brand visibility, and attract new clients. The ideal candidate combines creative marketing skills with a strong sales acumen to support business expansion.

📌 Key Responsibilities
– Develop and implement integrated sales and marketing strategies
– Identify and pursue new business opportunities and client segments
– Conduct market research to analyze trends, competitor activity, and customer behavior
– Create and manage promotional materials, campaigns, and digital content
– Coordinate with internal teams to ensure brand consistency and campaign alignment
– Generate qualified leads and support the sales team in closing deals
– Monitor and report on campaign performance and sales metrics
– Maintain CRM records and ensure accurate tracking of customer interactions
– Represent the company at trade shows, networking events, and client meetings

🧠 Qualifications and Skills
– Bachelor’s degree in Marketing, Business Administration, or related field
– Proven experience in sales and marketing roles (2–4 years preferred)
– Strong understanding of digital marketing tools and CRM platforms
– Excellent communication, negotiation, and presentation skills
– Analytical mindset with the ability to interpret data and optimize strategies
– Creative thinking and problem-solving abilities
– Ability to work independently and collaboratively in a fast-paced environment

📈 Performance Indicators
– Lead generation and conversion rates
– Campaign engagement and ROI
– Sales growth and client acquisition
– CRM data accuracy and usage
– Brand awareness metrics